Whenever you go out for dinner and drinks you should know this; your brain is being hacked. Like with most businesses the goal to make money. Restaurants and bars would do whatever they can to get you to spend more of it, but there are a lot more ways they can manipulate you than you might realize. From the adjectives on the menu to the size of the plate an establishment can use all kinds of psychological tricks. Some of them are so hard-wired that even after you watch this video, you still might be fooled by them at least once if you know what’s happening, there’s a chance you can take back control the mind hacking.
This begins with the menu for example, have you ever noticed that a lot of restaurants listed prices are displayed as number 15 without the Dollar sign or any other indication that it’s a price isn’t an aesthetic choice. Studies have shown that people spend more with menus that don’t have dollar signs, probably because it keeps you from thinking about how much money your order will cost. There is also a bit of thought that goes into how the items are listed, the options of a hamburger are described as Jose meaty Burger or succulent Italian fillet to get you to think it is something exotic.
Researchers have found that adding colorful descriptions can increase sales by up to 27%, so you might want to translate the choices in your head before you decide what to order. Restaurants and bars can also influence how much you spend and how much you consume by using glasses and dishes with specific shapes and sizes. Something they can do is to vary the size of their plates to take advantage of illusion where two identical circles look different based on the size of the circles around them. The Delboeuf illusion is an optical illusion of relative size perception. Where two same rings are props in its short experimental film in the illusion if one of the circles is surrounded by a third circle that’s just a little bit bigger, the inside circle will look larger than its twin but if the outside circle is much more substantial than the inside circle will look smaller. Since food on a plate is mostly a circle of stuff surrounded by the ring of the dishes this allusion can make the same portion look more significant depending on the size of a plate.
In a 2012 study in the journal, consumer research confirmed this by showing that people overestimate portions when they’re using giant plates. Serving themselves more than they wanted, with small plates they serve themselves fewer portions. It is so convincing that studies have found you’ll be full when you eat a meal from a more modest dish. In all-you-can-eat buffet style, the plates are small, so you think you’re even more, while in more prominent restaurants where you pay based on your order, they serve their entrees on large platters hoping to convince you that you still have room for dessert.