Like a lot of Americans, you probably spend a lot of time in your local grocery store.
To keep your spending, your local grocer employs some nifty shopping tricks. That’s not to say that they’re doing anything underhanded, exactly.
As soon as you walk in the door, they sell you sh*t you don’t need.
To be fair, the selling starts before you walk in the door since retailers carefully control things like parking space availability to ensure a positive experience. Once you’re in, however, you’ll be immediately presented with a selection of seasonal items.
“When you go into stores, especially if an event or holiday coming up, they bring that seasons merchandise out to other areas of the store. It’s called cross-merchandising.” By doing this, the stores can ensure that you add some surprise items to your grocery bill total. This trick always works because a few shoppers can control their impulsive shopping habits.
Eye level display of products.
It is no coincidence that at eye level, 5 foot 4 inches, which happens to be the height of an average woman. Most retailers consider this height the “buy level.” The retailer strategically places merchandise they are trying to move strategically at this level. Some retailers practice a method called vertical slicing, where retailers set the products at the eye levels of everyone in the store. Say for example if you are looking for ear muffs, in vertical slicing, the ear muffs are staggered vertically to catch the eyes of the unsuspecting consumer at various eye levels.
It doesn’t matter whether you are on a diet, they find ways to sell you more than you need.
It doesn’t matter if you are on a special menu, they still mindfuck with your brain. Retailers strategically place the must-see items on the end caps to capture your attention, and then you end up buying sh*t you don’t need.
If you’re on a healthier, good luck at trying to avoid these end caps, they will grab your attention for sure.
There is a good reason that milk’s in the back of the store.
Have you wondered why the hell you have to go all the way to the end of the store to get a gallon of milk? It is a masterful technique to get you to drop more Dollars on sh*t you don’t need. You initially went to the store to get a gallon of milk and all of a sudden your cart is full of other goods, and that USB plug you had to have. That didn’t happen by accident, these stores play with your mind and make you overspend.
Many stores have scent machines, and when they don’t, they improvise.
Spraying a beautiful scent as you pass through the aisles reminds you of, your mother’s kitchen, remember that warm apple pie she always backed? That instantly puts you in a spending frenzy and quickly opens up your wallet.
Upbeat music to get you to stay longer.
The next time you go into a store, notice the kind of music they are playing. For most of the time, the music is upbeat, and it is not slow contemporary music. Why does the store want upbeat music? The answer is simple, to keep you in the store longer. You are more prone to buy more stuff if you are listening to a beat of the Village People, ” Macho Man,” or Queens, “We Will Rock You.” As opposed Sade’s, “Lovers Rock.” The upbeat music just sets your brain into spending mode.
Have you ever wondered why many stores offer you free wifi? The stores get the free information they collect from you. They have all kinds of cookies and tenants embedded in the free wifi that you seriously don’t want to use this service. These cookies harvest your information, and to your surprise when you get to the checkout line you see all kinds of coupons at the checkout line or in your mail for stuff you searched on Google. Free wifi means they also get to keep you in the store for a longer time before you know you will even be buying other things you don’t need.